Lisco was developed to bring to life the first Tequila Seltzer to hit US markets. The branding was created for a new take on Astec Glyphs through Urban lenses, using the Crown as a Basquiat reference for its boldness. For the can itself, using the Spray as the biggest symbol for urban culture, we created a 3D printed rubber cap to portrait street culture.

Brookstone Personal Care branding focus on femininity and softness to highlight and maintain the beauty of real bodies.
I directed the visuals and the elements of this carefully crafted line from beginning to completion.
With the support of my team to apply the concept throughout the line and get the products to life as well as a 3D artist collaborating with the renders.

Creative & Art Direction: Stephanie Russi
3D Renders: Tyrone Cameron & Stephanie Russi
Production Art: Seolhee Kim & YoonAh Jeong

Visuals created for the new Guise Etiquette shaving collection for packaging, printed & online media. Focusing on younger audience wants premium feel on easy-to-use products.

Visual Merchandise for a wide range of categories with Props.

Kids Fashion Campaign for Tip Top.

3 Different Ad Campaigns I directed during my time working alongside Carlos to bring to life his visions. Image treatment also under my management.
Spring Summer 2010 with Alessandra Ambrosio shot by Jaques Dequeker
Fall Winter 2011 with Martha Streck shot by Jaques Dequeker & Hugo Prata as videographer
Fall Winter 2010 with Aline Muller

Kids Summer Fashion Campaign Ad for Tip Top.

A home fragrance Collection developed for Calvin Klein to reference their intense and raw looking ads.
Visuals created for printed & online media.

Real Simple Ad for its new Collection

- Creative Direction (Packaging)

- Product & Print Design

- Production management (China)

Doghaus is the most successful pet in-house brand for Argento SC. It focus on products that follow market trends for consumer behavior. Most of its products are meant for a gift-able ticket or over-the-counter sales. Doghaus line currently is over 200 items being sold across North America and Mexico. Whimsy represents the special collection Novelty Items and Patterns. At the shelf it creates a great visual impact with light blue colors, gold foil and white details. It has a vintage typographic style contrasting with modern and fun concepts.

Packaging for Jewelry Startup Tracy Hall.

Environmentally responsible, their Diamonds are Laboratory Made using air pollution as the main substrate, while their gold is mined from old smartphones and gadgets.

Project done of a “hard to tumble” travel pack for OAK BERRY Açaí Franchise.

All natural Pet Shampoo made with no chemicals formula using organic ingredients to promote the healthiest skin and coats for all pets.

Concept & Creative Direction: Stephanie Russi

Brand: MOD

Concept for Apothecary line / Naming / Branding: Stephanie Russi

Packaging Concept for Kleenex Auto Products focusing on the Female Consumer.

The Firestone Premium Collection had a very clear challenge: to stand out in Auto Accessories Retail. Many nameless brands basing on very similar concepts and color ways and that was the . A License by Argento SC, this collection faced the need to stand apart from the other two Auto accessory brands licensed by them with similar concepts: great, affordable products with upscale concepts.

The concept was approved and well received by costumers who often sell out shelves of the biggest Magazines in North America & Mexico with a line of over 100 items.

Creative Direction (Packaging)

Product Design for Firestone

Production management (China)

- Creative Direction (Packaging)

- Product Design for Avalanche

- Production management (China)

Redesign of Argento SC licensed brand Avalanche of packaging and product collection for a line of over 400 items.

Artwork background has several image options for seasonal driven products to fit the line without impacts on sales results.

- Creative Direction (Packaging)

- Product Design for REV

- Production management (China)

REV Auto Accessories is part of in-house brands by Argento SC designed with a military style, utilizing these visual elements to enhance brand awareness on the shelf whilst focusing on a specific low-cost consumer base.

REV has a line of over 40 products selling to big retail players in North America and Mexico.

Visual ID for NJ/PA Brand Ambassador Eva Logina.

Ampersand (&) was used to replace the “E” from “Eva”(ee-vah) as the symbol within the logo, to represent the most important feature about Eva: her ability of connection people to ideas, in this particular case the brands premisses and goals. Adding to each one of her brands her knowledge of sales, management and field marketing expertise.

Created and oversaw production of Firestone line of Auto Accessories for Argento SC.

Booth Design for Doghaus Pets, including Visual Merchandising of products, Props research and construction of materials.

Creative Direction for all products to be presented at the fair and samples as well and oversaw construction and assembling of the booth.

Award Winning Packaging Design for Tip Top.

This bag has a special dieline "sleeve” that allows the brand to choose its use in 3 different situations:

Simple Low Price Sale: No Sleeve

Gift: Basic/Ears Sleeve

Christmas: Christmas Cap Sleeve

For this, the Franchise owners can reduce the cost of the bags, purchasing only a limited number of each sleeve and bags.

AWARD: Retail Design Institute (2015)

Award winner project created exclusively for Tip Top using its characters as brand ambassador for a new line of branded content products.

AWARD: Retail Design Institute BR - Best Product 2015

Award Winning product design for kids that sold out 100.000 units. Lightweight and complimented by a carrying case makes beach time much more fun.

AWARD: Retail Design Institute BR - Best Product Design 2014

Award Winning Product Design that sold over 80k units.

Mounted with lightweight stainless steel body and Fabric with in-built sun protection screen (UVP +50).

AWARD: Retail Design Institute - Best Product Design    (1st Runner Up) 2015

Lamps design for TipTop Kids as a promotional item.

This special project required special Mold for Tip Top characters and Brazilian type of outlet plug.

Development a Kids Bathing cap for Tip Top.

Microfiber Towel externally as characters body to be gentle and soft to child skin and waterproof material inside lining for a dry head.

Amén is a Brazilian based Nuts wholesaler named after a pun. Brazil is a country where religion is very much ingrained into the culture and over 90% declare itself a believe of some form of God, majority being Catholics and Christians.

With that in mind, Amén was born to play with the native word “Amendoim” (peanuts) and “Amém”(giving graces). Amén logo was conceptualize to represent “Holy Mary”(a religious figure part of many believes) wearing a peanut shell, a radius crown and a bottom “seed” with a heart representing her baby. Hands across the chest holds a cross and the slight turn of the "top peanut” to solidify the motherly figure as tender and nurturing.

Franchise Convention Samba Themed for Tip Top.

Window Display Farm Themed for Tip Top.

Visual Merchandising Window Display (Deep Sea Themed) for Tip Top.

MOD Athletics is a line of sports products for pets by MOD.

Created the visual ID of Franchise Convention for Tip Top.

Project includes brand new typography for logo, products and signage. ID resembles the shape of a fish while plays with fluid spilling water type created by me for the event.